Christmas gift shopping continues to undergo a radical transformation in the UK as shoppers embrace online shopping and traditional toys this Christmas in a heady mix of technology and tradition.

“At When I Was a Kid, one of the UK’s leading online traditional toy and gift shops, we’re seeing two big trends,” said Paul Warner, Owner and Founder. “First of course is the desire to shop online, from the comfort of the office or home. No more trudging about in the rain, battling crowds and rude sales staff. And second is the desire to give and receive traditional toys and gifts that are built to last” continued Warner.

IMRG recently reported that 93 per cent of UK shoppers plan on buying a gift online this Christmas, with 71 per cent planning on doing half or more of their Christmas gift buying online in 2009. In addition, the Centre for Retail Research has reported that £8.9 billion is expected to be spent online this Christmas, an increase of 24 per cent over Christmas season 2008.

“When you put the online shopping and traditional toy trends together, 2009 is shaping up to be the year UK Christmas shoppers found a truly better way to buy the perfect present” concluded Warner.

UK-based When I Was a Kid is a family run business dedicated to selling traditional toys and gifts online.